Linda Dozier: Spotlight: American Cuckoo Clock Company Makes Time for a New Tradition

In the Spotlight: The American Cuckoo Clock Company Puts a New Spin on an Old Tradition

You’ve probably seen traditional wooden cuckoo clocks at some point in the past. But you probably haven’t seen clocks like the ones made by The American Cuckoo Clock Company.

The niche business has found a way to mesh the old and the new. And the owner has taken on several unique projects along the way. Read on to learn more about the company’s journey in this week’s Small Business Spotlight.

What the Business Does

Provides American and German-made cuckoo clocks.

Owner Jodie Davis says that the company offers, “Cuckoo clocks designed in America, made in Germany and on the farm in Hickory Flat, Georgia.”

Business Niche

Modernizing the cuckoo clocks.

Davis says, “We have picked up the ball where Germany dropped it by reinventing the cuckoo clock. We design clocks that fit into today’s homes and reflect our passions and interests.”

How the Business Got Started

On a trip to Europe for another project.

Davis used to host a show for quilters. When she was in Europe for the show, she ended up shooting an additional episode at a cuckoo clock factory. She ordered a series of clocks for the quilting show and a new obsession was born.

Biggest Win

Proving the concept.

Davis explains, “When our customers say ‘I love cuckoo clocks but could never find one that is me — until I found yours.’”

Biggest Risk

Embracing the fear of going broke.

Davis says, “I literally went broke in order to face the challenge of having to become my own supplier. It was either that or get in my truck and leave my horses and cats every day. NO WAY!!!”

How They’d Spend an Extra $100,000

Create the first edition of the Dineyesque/Vermont Teddy Bear/Babyland experience.

Davis explains, “That is my ultimate goal. This is decidedly an e-commerce business. Which is all about the magic and charm and tradition of the cuckoo clock. It needs a magical in-the-flesh experience!”

In the Spotlight: The American Cuckoo Clock Company Puts a New Spin on an Old Tradition

Favorite Accomplishment

Designing a clock for a major occasion.

Davis says, “I was commissioned by Sesame Street Workshop to make a cuckoo clock for the retirement of Carroll Spinney, Big Bird and Oscars puppeteer since the beginning. Such an honor!”